3D Renderings in Zurich for Real Estate and Architecture
GRAPHEX 3D visualizations make architectural and real estate projects tangible even before they are built. With photorealistic imagery, we present spatial impact, materiality, and lighting atmosphere clearly and aesthetically—ideal for marketing, client presentations, and internal decision-making.
Real Estate Renderings
Residential and commercial projects—photorealistically and sales-focused, from a single apartment to an entire development.
Architectural Renderings
Exterior and urban-development visuals that show massing, façades, and surroundings in a coherent lighting atmosphere—ideal for new-build projects and larger developments.
Product Visualization
Products, furniture, and interior concepts where form, materiality, and detail accuracy take center stage.
What 3D Visualization Means at GRAPHEX
By 3D visualization, we mean the precise, photorealistic representation of architectural, interior, and real estate projects based on your planning data. Using drawings, 3D models, and material specifications, we create images that convey atmosphere, proportions, and details in a credible way.
Through controlled lighting, carefully developed material textures, and a calm visual language, we position your projects so they feel both technically accurate and emotionally compelling.
Where 3D visualizations add value
- Marketing of residential and commercial projects
- Brochures, project websites, and online campaigns
- Client meetings and internal decision-making processes
- Coordination with authorities, specialist planners, and execution partners
- Social media content and investor presentations
Who 3D visualizations are especially valuable for
- Real estate developers – Visualizations for pre-sales, marketing, and investor presentations for new-build projects.
- Architecture firms – Support for client meetings, design decisions, and presentations to project stakeholders.
- Interior architects & interior designers – Interior visuals that make materiality, furnishing, and lighting atmospheres tangible early on.
Frequently asked questions about 3D visualization
What do you need for a 3D visualization?
For a precise 3D visualization, we need up-to-date floor plans, sections, and elevations as PDF or CAD files. Material, furnishing, and mood references are also helpful. If available, we can use existing 3D models—such as 3ds, FBX, or OBJ—and optimize them for visualization.
How long does a 3D visualization project take?
The timeline depends on scope and level of detail. As a guideline:
- Medium-sized projects (3–6 views): 3–4 weeks.
If all documents are complete and decisions are made quickly, we can deliver faster. Design changes or additional variants may extend the schedule.
In which formats are the visualizations delivered?
We deliver high-resolution JPG, PNG und TIFF files as standard. On request, we prepare additional versions optimized for web, social media, presentations, or print.
What is the typical GRAPHEX workflow?
- Briefing & documents: You send plans, 3D models, and references. We define target audience, use case, and desired viewpoints.
- 3D model, site & viewpoints: We build the geometry from your drawings and set the key camera positions. You review massing and views and provide feedback.
- Materials, lighting & furnishing: We apply materials, establish the lighting mood, and add furnishing. You review preview renders and comment on the atmosphere.
- Fine-tuning: We refine framing, colors, contrast, and details until everything feels consistent. Your final adjustments are incorporated here.
- Final delivery: We render the final resolution, optimize in post-production, and deliver files for web, presentations, or print. After approval, you receive the final visuals.
Selected 3D Visualization Projects
A selection of projects in which our 3D visualizations showcase architectural and real estate developments. More examples can be found in our project portfolio.
Tell us about your 3D visualization project
Are you planning the marketing of a new-build project, preparing a presentation for clients, or looking to support internal decisions with compelling visuals? Send us your documents and a brief description, and we will get back to you with an assessment of scope, timeline, and budget.